Apparently, a code monkey with delusions of grandeur has decided to rebrand his evil corporation from ‘Facebook’ to ‘Meta’. Because that doesn’t sound presumptuous in the least, nor at all confusing given how common that word has become in our culture.

Not least that I think a certain fan-favorite character – one known for his strong sense of honor, skillful handling of his chosen tools, stoical dignity in the face of adversity, and many other traits likewise unknown to Facebook – will not be pleased by the association.